News
WF&FSA Blog
But Wait, My Root Are Green?!?
Written By Steve Catando, DVFlora, WF&FSA Marketing Committee Member
During my almost thirty years of working in the flower and plant distribution business it has become apparent to me that the most misunderstood product that we trade is the family of orchid plants. Read on to learn more.
Message from WF&FSA's President - What’s Ahead in 2024?
WF&FSA President Darin Dewberry takes a moment to reflect on WF&FSA's efforts from the past year and how the association is planning to invest in its membership in 2024 and beyond. So what lies ahead? Read on to learn more.
Delaware Valley Floral Group Acquiring Ferris Bros, Wholesale Florist
The Delaware Valley Floral Group (DVFG) has reached an agreement to acquire Ferris Brothers Wholesale Florist, located in Middlesex, New Jersey. DVFG will acquire certain assets of the company through an asset purchase agreement
Board Member Spotlight: Chris Berglund
Get to Know Chris Berglund from Washington Floral Service in this Board Member Spotlight
WF&FSA's governing body consists of five officers who make up the Executive Committee along with Board members. We are grateful for their dedication and contribution to the success of our industry. Get to know new Board Member Chris Berglund.
Board Member Spotlight: Erin Brotherton
Get to Know Erin Brotherton from DWF in this Board Member Spotlight
WF&FSA's governing body consists of five officers who make up the Executive Committee along with Board members. We are grateful for their dedication and contribution to the success of our industry. Get to know new Board Member Erin Brotherton.
Board Member Spotlight: John Burk
Get to Know John Burk from DVFlora in this Board Member Spotlight
WF&FSA's governing body consists of five officers who make up the Executive Committee along with Board members. We are grateful for their dedication and contribution to the success of our industry. Get to know new Board Member John Burk.
Rosaprima 3R Program: Reduce, Reuse, Recycle
By Jena Gizerskiy, Sales Manager, Rosaprima
Rosaprima is not just a farm that grows iconic roses. They are a team of dedicated individuals committed to promoting environmental sustainability through responsible farming practices. Their passion for learning and improving is evident in their efforts to manage their land sustainably.
Top 5 Reasons to Have a Strong Relationship with Your Growers
By Alejandro Henao, Director, The Flower Co.
With more farms offering MIA and Origin inventory availability, wholesalers nationwide have the opportunity to make a direct impact at the source. The supply chain has evolved drastically. Anything we saw as impossible in the past, now has potential competitive advantages that are ready for anyone willing to grab them.
Strong Turnout, Sold-Out Exhibit Hall Mark Successful 2022 Floral Distribution Conference
By Jason Vaughan, WF&FSA Communications Manager
On March 7-9, nearly 600 people met at Miami’s Doral resort for three days of networking and forging new business relationships. The 2022 event marked the second in-person gathering for the association, with the packed exhibit hall and arrival of international members reflecting a return to business as usual.
Mother’s Day 2020 Better Than Expected
By Pam Morrison, WF&FSA Communications Manager
2020 is the year with no comparison unless you are 102 and remember the toll the 1918 pandemic took on your business. Just as a tornado’s massive destruction, or a tsunami’s wave of terror causes temporary upheaval -on a worldwide scale- so does a worldwide pandemic. However, results of WF&FSA’s 2020 Mother’s Day Survey proved that resilience and optimism shine through.
2017: The New Generation of Consumerism
Jacque Sir Louis, Smithers-Oasis
2017 Pantone Color of the Year
Yvonne Ashton, Mayesh; Co-Chair, Marketing Committee
New Year. New Blog. New Colors
Yvonne Ashton, Co-Chair, Marketing Committee
Happy 2016! Many view the New Year as a fresh start or a great time to make a new commitment. Here at WF&FSA, we are doing just that by launching our brand new blog! Last year we created the Marketing Toolkit for our members and their customers, but we wanted to take action to ensure that we are following our own advice. So here we are.