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A Note from WFFSA President
Karen Oie, WFFSA President
Newly elected WFFSA President Karen Oie addresses the WFFSA membership. Read on to learn more.
Fresh Connections at FDC 2024
A Recap of Fresh Connections in Miami
On March 6–8, the Wholesale Florist and Florist Supplier Association (WFFSA) welcomed over 600 attendees to the 2024 Floral Distribution Conference (FDC) in Miami, FL. Ahead of 2023 numbers, this year’s conference sets the stage for conferences to come.
Why Serve the WFFSA Community?
Written By Scott Cheeseman, Kennicott, WF&FSA Marketing Committee Member
Kennicott has a long history supporting and serving the WFFSA organization. I am completing my 3 years on the Board. A recurring theme in our industry is about change. The pandemic obviously impacted all of us. This has accelerated the challenges we all face every day. Technology, staffing, production, and logistics are all top of mind.
But Wait, My Root Are Green?!?
Written By Steve Catando, DVFlora, WF&FSA Marketing Committee Member
During my almost thirty years of working in the flower and plant distribution business it has become apparent to me that the most misunderstood product that we trade is the family of orchid plants. Read on to learn more.
Message from WF&FSA's President - What’s Ahead in 2024?
WF&FSA President Darin Dewberry takes a moment to reflect on WF&FSA's efforts from the past year and how the association is planning to invest in its membership in 2024 and beyond. So what lies ahead? Read on to learn more.
Delaware Valley Floral Group Acquiring Ferris Bros, Wholesale Florist
The Delaware Valley Floral Group (DVFG) has reached an agreement to acquire Ferris Brothers Wholesale Florist, located in Middlesex, New Jersey. DVFG will acquire certain assets of the company through an asset purchase agreement
Board Member Spotlight: Chris Berglund
Get to Know Chris Berglund from Washington Floral Service in this Board Member Spotlight
WF&FSA's governing body consists of five officers who make up the Executive Committee along with Board members. We are grateful for their dedication and contribution to the success of our industry. Get to know new Board Member Chris Berglund.
Board Member Spotlight: Erin Brotherton
Get to Know Erin Brotherton from DWF in this Board Member Spotlight
WF&FSA's governing body consists of five officers who make up the Executive Committee along with Board members. We are grateful for their dedication and contribution to the success of our industry. Get to know new Board Member Erin Brotherton.
Board Member Spotlight: John Burk
Get to Know John Burk from DVFlora in this Board Member Spotlight
WF&FSA's governing body consists of five officers who make up the Executive Committee along with Board members. We are grateful for their dedication and contribution to the success of our industry. Get to know new Board Member John Burk.
Rosaprima 3R Program: Reduce, Reuse, Recycle
By Jena Gizerskiy, Sales Manager, Rosaprima
Rosaprima is not just a farm that grows iconic roses. They are a team of dedicated individuals committed to promoting environmental sustainability through responsible farming practices. Their passion for learning and improving is evident in their efforts to manage their land sustainably.
