Flower Movement Awareness Week

During August 7-13, 2023, WF&FSA will launch its Flower Movement Awareness Week where members of the floral community can come together in a concentrated effort to support the cause.

Throughout the week, we are asking supporters of The Flower Movement, individually or company-wide, to get involved in their local community and share the emotional, physical, mental, and healing power of flowers with others.


Getting Started with Awareness Week:

  1. Discuss internally all the ways your company can give back. Suggestions include donations of flowers to local and national organizations; partnering with other industry leaders and movements to spread the joy of flowers; sponsoring floral educational programs, training, and workshops; or planting community gardens.
  2. Connect with a local organization, hospital, nursing home, or community center and ask how you can share the joy of flowers with their community.
  3. Share your awareness week activities with WF&FSA by taking pictures, posting to social media, and using the hashtags #OneFlowerFamily, #FlowerMovementWeek23, or #FlowerMovement.


Organizations WF&FSA Members Have Helped


Local Places You Can Give Back To

  • Universities
  • Nursing Homes
  • Hospitals
  • Shelters
  • Donation Centers
  • Local Floral Organizations/Associations


Promoting Awareness Week

Download the #FlowerMovementWeek23 Toolkit

Fm 2023


For more information on how you can join the movement, contact WF&FSA at marketing@wffsa.org.

Spread the Word About the Flower Movement

The Flower Movement Toolkit

The Flower Movement is a grassroots effort intended to bring the floral community together by highlighting the work done by those that drive the industry forward.

Download the Toolkit

The Flower Movement Marketing Toolkit Page 01


Socially Flourishing

WF&FSA is recruiting the best of the floral industry to spread the Flower Movement through social media. Save the date for our upcoming Instagram Live talks with WF&FSA members and friends on how we're becoming #OneFlowerFamily.


The Flower Movement Upcoming Live Sessions