Flower Movement Awareness Week Celebrates the Power of Flowers

By Freddy Melero, Roseologist, Choice Farms

(Doral, Fl) — To highlight how the floral community brings the power of flowers to their hometowns and neighborhoods, the Wholesale Florist & Florist Supplier Association (WF&FSA) had designated this past August 8‒14 as Flower Movement Awareness Week. Choice Farms was excited to share how floral wholesalers, growers, and retail florists engage their local communities and spread joy through flowers.

Choice Farms was excited to participate in the flower movement and give back to our community. We are big on spreading smiles with flowers. Teachers are real life superheroes; they inspire us to be the best version of ourselves.

As a new school year had begun, we wanted to express our appreciation by using flowers to spread smiles to the teachers at a local school. WF&FSA launched The Flower Movement in 2021 to bring the floral community together. The movement’s mission is to create an environment for collaboration, storytelling, and oneness. “Flower Movement Awareness Week is a concentrated effort where not only those that work within the floral industry can come together but anyone who understands the positive impact flowers make can help bring awareness to their healing properties,” said WF&FSA Executive Vice President Molly Alton Mullins. “Use this week as a way to support the movement by donating your time, knowledge, or resources in a way that showcases the amazing benefit of flowers.”

Visit www.flowermovement.org to learn more about The Flower Movement.

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