News
Get Involved with
WF&FSA
What’s New with WF&FSA?
If you're a WF&FSA member and have great news to share, you can submit them to us at marketing@wffsa.org. WF&FSA is happy to share and add to our website.
Planning for Valentine's Day 2025
As 2025 approaches, wholesalers are preparing for what is traditionally the busiest day of the year in the floral industry. Ensuring your business is well-prepared for Valentine’s Day can lead to a successful and profitable holiday. Read More.
Read More...Strengthening Your Business Identity with Value Propositions
It’s a question for the ages: Who are you? Who are you really? In this context, we’re not talking about you as a person, but “you” as in your organization. What do you stand for? And what do you do better than anybody else in your market? What sets you apart? Having a strong brand identity in what can sometimes be a viciously competitive market can be a game-changer.
Read More...Wedding Trends for 2024: A Floral Symphony of Love
As we navigate through 2024, the wedding landscape is set to bloom with new trends that blend tradition with innovation, elegance with sustainability, and simplicity with grandeur. Read More.
Read More...Know Foam
From enhanced design flexibility to simplified arrangements, florists will discover the true potential that lies within this innovative foam. Read More.
Read More...Top 5 Reasons to Attend DevX 2024: Elevate Your Business
DevX 2024 promises to be an event like no other—an opportunity to learn, connect, and grow in one of the most beautiful cities in the world. Read More.
Read More...WFFSA Names Kari Stringfellow New Executive Vice President
Stringfellow brings more than 20 years of experience as a strategic consultant and association leader, with a deep understanding of the supply chain honed through work with Fortune 500 companies, higher education institutions, and non-profit organizations.
Read More...What to Expect this Mother's Day
Mother’s Day is around the corner. For the majority of wholesalers nationwide, Mother’s Day is the best commercial holiday due to the high and non-specific demand of the vast majority of flowers.
Read More...A Note from WFFSA President
Newly elected WFFSA President Karen Oie addresses the WFFSA membership. Read on to learn more.
Read More...Fresh Connections at FDC 2024
On March 6–8, the Wholesale Florist and Florist Supplier Association (WFFSA) welcomed over 600 attendees to the 2024 Floral Distribution Conference (FDC) in Miami, FL. Ahead of 2023 numbers, this year’s conference sets the stage for conferences to come.
Read More...Why Serve the WFFSA Community?
Kennicott has a long history supporting and serving the WFFSA organization. I am completing my 3 years on the Board. A recurring theme in our industry is about change. The pandemic obviously impacted all of us. This has accelerated the challenges we all face every day. Technology, staffing, production, and logistics are all top of mind.
Read More...But Wait, My Root Are Green?!?
During my almost thirty years of working in the flower and plant distribution business it has become apparent to me that the most misunderstood product that we trade is the family of orchid plants. Read on to learn more.
Read More...Message from WF&FSA's President - What’s Ahead in 2024?
WF&FSA President Darin Dewberry takes a moment to reflect on WF&FSA's efforts from the past year and how the association is planning to invest in its membership in 2024 and beyond. So what lies ahead? Read on to learn more.
Read More...Delaware Valley Floral Group Acquiring Ferris Bros, Wholesale Florist
The Delaware Valley Floral Group (DVFG) has reached an agreement to acquire Ferris Brothers Wholesale Florist, located in Middlesex, New Jersey. DVFG will acquire certain assets of the company through an asset purchase agreement
Read More...Advertise in netWORK
The Only Publication Dedicated to the Floral Wholesale Distribution Channel!
Read More...WF&FSA Donates to Help Hurricane Harvey Victims
WF&FSA announced a $10,000 donation to help rebuild the floral industry in Texas through a grant program administered by The AIFD Foundation, working in concert with the Texas State Florists’ Association. You can read more about this donation here.
Read More...
