News

What’s New with WF&FSA?

If you're a WF&FSA member and have great news to share, you can submit them to us at marketing@wffsa.org. WF&FSA is happy to share and add to our website.

Message from WF&FSA's President - What’s Ahead in 2024?

WF&FSA President Darin Dewberry takes a moment to reflect on WF&FSA's efforts from the past year and how the association is planning to invest in its membership in 2024 and beyond. So what lies ahead? Read on to learn more.

Delaware Valley Floral Group Acquiring Ferris Bros, Wholesale Florist

The Delaware Valley Floral Group (DVFG) has reached an agreement to acquire Ferris Brothers Wholesale Florist, located in Middlesex, New Jersey. DVFG will acquire certain assets of the company through an asset purchase agreement

Board Member Spotlight: Chris Berglund

WF&FSA's governing body consists of five officers who make up the Executive Committee along with Board members. We are grateful for their dedication and contribution to the success of our industry. Get to know new Board Member Chris Berglund.

Board Member Spotlight: Erin Brotherton

Board Member Spotlight: John Burk

The Future in Bloom at FDC 2023

On March 6–8, the Wholesale Florist and Florist Supplier Association (WF&FSA) welcomed ‎over 600 attendees to the 2023 Floral Distribution Conference (FDC) in Miami, FL.

IFD’s Flower Trend Forecast

The floriculture industry plays an important role in the health and well-being of the human race. When it comes to the sharing of emotions, flowers and plants overcome all language barriers and serve as a universal language.

Above All Flowers and New Bloom Solutions Launch the First Comprehensive Calendar of Events and Conventions to Support the Flower Industry in a collaborative way

Above All Flowers and New Bloom Solutions launched the first known comprehensive collaborative flower industry calendar of events and conventions, with the participation of more than eight different partners who collaborated on this calendar in favor of the flower industry.

Flower Movement Awareness Week Celebrates the Power of Flowers

To highlight how the floral community brings the power of flowers to their hometowns and neighborhoods, the Wholesale Florist & Florist Supplier Association (WF&FSA) had designated this past August 8‒14 as Flower Movement Awareness Week.

Preparing for Valentine’s Day 2023

The countdown to Valentine’s Day in the floral industry has officially begun! It is estimated that over 250 million roses are produced for Valentine’s Day. Valentine’s Day is the number one holiday for florists and for floral purchases and many wholesalers begin preparing months in advance.

Strong Turnout, Sold-Out Exhibit Hall Mark Successful 2022 Floral Distribution Conference

On March 7-9, nearly 600 people met at Miami’s Doral resort for three days of networking and forging new business relationships. The 2022 event marked the second in-person gathering for the association, with the packed exhibit hall and arrival of international members reflecting a return to business as usual.

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WF&FSA Donates to Help Hurricane Harvey Victims

WF&FSA announced a $10,000 donation to help rebuild the floral industry in Texas through a grant program administered by The AIFD Foundation, working in concert with the Texas State Florists’ Association. You can read more about this donation here.