What’s New with WF&FSA?

If you're a WF&FSA member and have great news to share, you can submit them to us at marketing@wffsa.org. WF&FSA is happy to share and add to our website.

Flower Movement Awareness Week Celebrates the Power of Flowers

Flower Movement Awareness Week Celebrates the Power of Flowers

To highlight how the floral community brings the power of flowers to their hometowns and neighborhoods, the Wholesale Florist & Florist Supplier Association (WF&FSA) had designated this past August 8‒14 as Flower Movement Awareness Week.

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Preparing for Valentine’s Day 2023

Preparing for Valentine’s Day 2023

The countdown to Valentine’s Day in the floral industry has officially begun! It is estimated that over 250 million roses are produced for Valentine’s Day. Valentine’s Day is the number one holiday for florists and for floral purchases and many wholesalers begin preparing months in advance.

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ECOROSES, 25 Years Living in Full Color

ECOROSES, 25 Years Living in Full Color

ECOROSES, ALL ABOUT QUALITY, is celebrating 25 years in the industry! This Ecuadorian ‎farm´s path has been characterized by passion for the trade, cutting-edge technological ‎investment, uncompromised commitment for quality and customer service and an endless ‎pursuit for innovation to bring customers the very best. ‎

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Over 80 Wholesale Florists and Suppliers Gather in Minneapolis for Hands-On Development Experience

Over 80 Wholesale Florists and Suppliers Gather in Minneapolis for Hands-On Development Experience

On July 27-29, Minneapolis became the central hub for members of the Wholesale Florist & Florist Supplier Association (WF&FSA) to share in on a unique opportunity experiencing personalized education, hands-on training, and a road trip to several industry and company locations.

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Expo Flor Ecuador 2022 Is On Its Way

Expo Flor Ecuador 2022 Is On Its Way

Ecuador's Flowers Producer & Exporters Association is organizing the Expo. Our last in-person show happened in 2018 and was an absolute success.

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Certified American Grown applauds U.S. House introduction of the Don Young American Grown Act

Certified American Grown applauds U.S. House introduction of the Don Young American Grown Act

Certified American Grown, the voice of American cut flower and foliage farmers applauds the bi-partisan introduction of the “Don Young American Grown Act” in the U.S. House of Representatives.

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Mayesh Wholesale Florist Opens Charleston Location

Mayesh Wholesale Florist Opens Charleston Location

Mayesh Wholesale Florist has officially announced that it will open a new wholesale floral distribution business in Raleigh, North Carolina this coming summer. The Raleigh branch will be the 20th wholesale location and second in the state of North Carolina for Mayesh.

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FloraCraft Celebrates 75 Years of Supporting Creators with Floral and Craft Products

FloraCraft Celebrates 75 Years of Supporting Creators with Floral and Craft Products

Founded in 1946, FloraCraft has grown from a small business in Ludington, Michigan to a leader in the craft and floral industries with more than 250 employees who provide American-made products to Walmart, Amazon, Michaels, JOANN, Hobby Lobby and other leading retailers.

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WF&FSA Opens Registration for 2022 Development Experience (DevX)

WF&FSA Opens Registration for 2022 Development Experience (DevX)

The Wholesale Florist & Florist Supplier Association (WF&FSA) will hold its 2022 Development Experience (DevX) on July 27–29 in Minneapolis, Minn. formerly known as Management Institute, DevX is a unique, hands-on opportunity for WF&FSA members to experience education in a whole new way.

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Strong Turnout, Sold-Out Exhibit Hall Mark Successful 2022 Floral Distribution Conference

Strong Turnout, Sold-Out Exhibit Hall Mark Successful 2022 Floral Distribution Conference

On March 7-9, nearly 600 people met at Miami’s Doral resort for three days of networking and forging new business relationships. The 2022 event marked the second in-person gathering for the association, with the packed exhibit hall and arrival of international members reflecting a return to business as usual.

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Albertsons Companies Shows Confidence in CalFlowers' Life In Bloom

Albertsons Companies Shows Confidence in CalFlowers' Life In Bloom

Albertsons Companies has increased their commitment to J Schwanke’s "Life In Bloom" by supporting Season 4 and Season 5

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Bloom Together WF&FSA Afterparty: A Collaborative Floral Industry Event

Bloom Together WF&FSA Afterparty: A Collaborative Floral Industry Event

Sahid Nahim of New Bloom Solutions and David Kaplan of Above All Flowers have partnered with several floral industry experts to bring the industry together and highlight the importance of collaboration at the second annual WF&FSA Afterparty.

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WF&FSA Past President Featured on Fox Weather Channel

WF&FSA Past President Featured on Fox Weather Channel

DVFlora's Tim Dewey Interviewed on Weather and Floral Industry

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FloraCraft Celebrates Galentine's Day Power of Female Friendship

FloraCraft Celebrates Galentine's Day Power of Female Friendship

A once-fictitious day has transformed into a popular trend to celebrate and empower women

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Advertise in netWORK

Advertise in netWORK

The Only Publication Dedicated to the Floral Wholesale Distribution Channel!

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WF&FSA Donates to Help Hurricane Harvey Victims

WF&FSA Donates to Help Hurricane Harvey Victims

WF&FSA announced a $10,000 donation to help rebuild the floral industry in Texas through a grant program administered by The AIFD Foundation, working in concert with the Texas State Florists’ Association. You can read more about this donation here.

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