What’s New with WF&FSA?

If you're a WF&FSA member and have great news to share, you can submit them to us at marketing@wffsa.org. WF&FSA is happy to share and add to our website.

Top 5 Reasons to Attend DevX 2024: Elevate Your Business

Top 5 Reasons to Attend DevX 2024: Elevate Your Business

DevX 2024 promises to be an event like no other—an opportunity to learn, connect, and grow in one of the most beautiful cities in the world. Read More.

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WFFSA Names Kari Stringfellow New Executive Vice President

WFFSA Names Kari Stringfellow New Executive Vice President

Stringfellow brings more than 20 years of experience as a strategic consultant and association leader, with a deep understanding of the supply chain honed through work with Fortune 500 companies, higher education institutions, and non-profit organizations.

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What to Expect this Mother's Day

What to Expect this Mother's Day

Mother’s Day is around the corner. For the majority of wholesalers nationwide, Mother’s ‎Day is the best commercial holiday due to the high and non-specific demand of the vast ‎majority of flowers. ‎

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A Note from WFFSA President

A Note from WFFSA President

Newly elected WFFSA President Karen Oie addresses the WFFSA membership. Read on to learn more.

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Fresh Connections at FDC 2024

Fresh Connections at FDC 2024

On March 6–8, the Wholesale Florist and Florist Supplier Association (WFFSA) welcomed ‎over 600 attendees to the 2024 Floral Distribution Conference (FDC) in Miami, FL. Ahead of ‎‎2023 numbers, this year’s conference sets the stage for conferences to come. ‎

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Why Serve the WFFSA Community?

Why Serve the WFFSA Community?

Kennicott has a long history supporting and serving the WFFSA organization. I am completing my 3 years ‎on the Board. A recurring theme in our industry is about change. The pandemic obviously impacted all of ‎us. This has accelerated the challenges we all face every day. Technology, staffing, production, and ‎logistics are all top of mind.

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But Wait, My Root Are Green?!?

During my almost thirty years of working in the flower and plant distribution business it has become ‎apparent to me that the most misunderstood product that we trade is the family of orchid plants. ‎Read on to learn more.

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Message from WF&FSA's President - What’s Ahead in 2024?

WF&FSA President Darin Dewberry takes a moment to reflect on WF&FSA's efforts from the past year and how the association is planning to invest in its membership in 2024 and beyond. So what lies ahead? Read on to learn more.

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Delaware Valley Floral Group Acquiring Ferris Bros, Wholesale Florist

Delaware Valley Floral Group Acquiring Ferris Bros, Wholesale Florist

The Delaware Valley Floral Group (DVFG) has reached an agreement to acquire Ferris Brothers Wholesale Florist, located in Middlesex, New Jersey. DVFG will acquire certain assets of the company through an asset purchase agreement

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Board Member Spotlight: Chris Berglund

Board Member Spotlight: Chris Berglund

WF&FSA's governing body consists of five officers who make up the Executive Committee along with Board members. We are grateful for their dedication and contribution to the success of our industry. Get to know new Board Member Chris Berglund.

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Advertise in netWORK

Advertise in netWORK

The Only Publication Dedicated to the Floral Wholesale Distribution Channel!

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WF&FSA Donates to Help Hurricane Harvey Victims

WF&FSA Donates to Help Hurricane Harvey Victims

WF&FSA announced a $10,000 donation to help rebuild the floral industry in Texas through a grant program administered by The AIFD Foundation, working in concert with the Texas State Florists’ Association. You can read more about this donation here.

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