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WF&FSA Blog

Memorial Tribute Established in Memory of Del Demaree, Floral Industry Champion and Pioneer

A memorial tribute has been established through the American Floral Endowment (AFE), honoring Delmar “Del” Earl Demaree Jr., AAF.

Flower Movement Awareness Week Celebrates the Power of Flowers

By Freddy Melero, Roseologist, Choice Farms

To highlight how the floral community brings the power of flowers to their hometowns and neighborhoods, the Wholesale Florist & Florist Supplier Association (WF&FSA) had designated this past August 8‒14 as Flower Movement Awareness Week.

Preparing for Valentine’s Day 2023

By Danna Avsec, Channel Marketing Manager, SMITHERS-OASIS

The countdown to Valentine’s Day in the floral industry has officially begun! It is estimated that over 250 million roses are produced for Valentine’s Day. Valentine’s Day is the number one holiday for florists and for floral purchases and many wholesalers begin preparing months in advance.

ECOROSES, 25 Years Living in Full Color

ECOROSES, ALL ABOUT QUALITY, is celebrating 25 years in the industry! This Ecuadorian ‎farm´s path has been characterized by passion for the trade, cutting-edge technological ‎investment, uncompromised commitment for quality and customer service and an endless ‎pursuit for innovation to bring customers the very best. ‎

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The views expressed here are those of the authors and do not necessarily represent or reflect the views of WF&FSA.